For 80 years the adidas Group has been a part of the sports world, providing top-quality sports footwear, clothing and accessories. Today it is one of the leading companies in the sports equipment industry, offering a wide selection of products available almost everywhere in the world. The company’s business strategy relies on brand strengthening and product quality improvement with the aim of increasing competitiveness and financial gain.
The adidas Group has over 39,000 employees in more than 170 subsidiaries. The company seat is located in Herzogenaurach, Germany. The adidas Group’s brands are adidas, Reebok and TaylorMade-adidas Golf.
Along with the sports brand adidas Performance, the company has been developing and positioning a fashion line under the brand name adidas Originals.
The guiding principle of the adidas Sport Performance brand is to equip every athlete to achieve the “impossible.” adidas Sport Performance is passionate about developing great products for athletes training in any sport, focusing largely on four key global categories: soccer, running, training and basketball. The Sport Style division consists of the Originals fashion brand, defined as an authentic Fashion sports brand for the future, and the Style Essential, a fresh, sports-inspired brand easily available to young people. Together they supply a wide range of products, from street fashion to high fashion, all uniquely inspired and connected by sports.